Client: D.A.B.S. Design and Build Supply LLC
Scope of Work: Logo design, website design and setup, photo editing, and label design
Design Services: Brand identity, digital assets, and marketing materials
Scope of Work: Logo design, website design and setup, photo editing, and label design
Design Services: Brand identity, digital assets, and marketing materials
The company name, D.A.B.S., is a nod to butane hash oil (BHO), a concentrated form of cannabis rich in THC. This connection inspired a strong visual identity grounded in industry relevance.
During the design process, the hexagon became the central element of the logo. This shape is commonly found in cannabinoid structural formulas and also mirrors the form of machine screw nuts—tying the brand to both science and engineering.
To set D.A.B.S. apart from competitors, the brand leaned into a more inviting color palette, moving away from the darker primary tones commonly used in the industry. The result? A modern, approachable identity that resonated with its audience.
